Xbox’s new head of content is making it clear that creating their own games is a top priority for Microsoft, meaning they aren’t planning to just focus on publishing games made by other companies. Xbox has recently gone through some leadership changes, including the retirement of Phil Spencer, who led the gaming division, and the departure of Xbox president Sarah Bond, both effective February 23rd. These changes have sparked a lot of discussion and varied reactions from the gaming community.
Microsoft has recently made several changes in leadership for its Xbox division. Asha Sharma is now the CEO of Microsoft Gaming, taking over from Phil Spencer, and Matt Booty has been appointed as the head of content. These changes initially caused some concern, with Xbox co-founder Seamus Blackley predicting a decline for the brand. However, a recent interview with Matt Booty suggests those fears might not come true.
Xbox is Fully Committed to First-Party Games, Says New CCO
In a recent interview with Windows Central, Matt Booty, the new head of content at Xbox, discussed the company’s future plans. He emphasized that Xbox’s game development studios are designed to create games exclusively for Xbox, and that Microsoft doesn’t intend to simply publish games made by other companies without also developing its own. Despite recently releasing some popular Xbox franchises on other consoles, Booty confirmed that Xbox remains committed to being a first-party game developer. Both Booty and CEO Asha Sharma indicated that any significant changes to Xbox’s strategy will be gradual, as leaders carefully plan the best path forward for the brand.
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In a recent interview, Asha Sharma of Xbox addressed fan concerns about the company’s direction. She acknowledged worries about Xbox games appearing on competing platforms, simply stating she’s listening to the feedback. Sharma also reassured players that Xbox won’t be using low-quality, artificial intelligence in its games, promising to avoid anything that feels impersonal. Ultimately, Sharma emphasized Microsoft’s commitment to strengthening the Xbox console experience and prioritizing its core brand.
Despite efforts to reassure fans, Xbox has recently released several of its popular games on PlayStation 5, including Forza Horizon 5 and Gears of War: Reloaded in 2025, and Halo: Campaign Evolved in 2026 – marking the first time a Halo game has been available on PlayStation. This move to other consoles and PC has caused some internal discontent among Xbox employees, with reports that Microsoft’s “This is an Xbox” marketing campaign wasn’t well-received internally. Following recent leadership changes at Microsoft Gaming, Xbox hasn’t announced any changes to this strategy.
Image via Microsoft Xbox is making significant changes just as several major games are scheduled to come out this year. In addition to the upcoming Halo: Campaign Evolved, Microsoft is bringing back the Fable series with a complete reboot developed by Playground Games, planned for release in 2026. Forza Horizon 6 is also set to launch on May 19, offering players beautiful Japanese landscapes to explore. With Microsoft’s new gaming team now in place, Xbox fans have a lot to anticipate.
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2026-02-25 07:34