YouTube Confirms It’ll Show Ads When You Pause Videos

As a seasoned gamer who has weathered countless changes in the digital gaming landscape, I must admit that the latest move by YouTube to insert ads even during paused videos is a tough pill to swallow. The irony here is not lost on me – just when I pause a video to take a quick break or grab some popcorn, I’m greeted with an ad. It feels like a sneaky trick straight out of a stealth game!

For approximately two years, the idea of YouTube displaying ads when you pause a video has been under discussion among creators. A few months back, this practice began to emerge, and recently, YouTube has officially announced that worldwide, ads can now appear on paused videos.

According to the latest update, all advertisers are now given the opportunity to showcase their promotions on paused videos globally within the YouTube platform.

Money Talks

Back in the early part of the year, Google made public that placing ads on paused videos can be quite profitable. Guess what? Now, it’s clear that they’re expanding this strategy to advertisers all around. Seems like everyone’s getting a piece of the action these days!

Per a report published by The Verge:

Based on the positive reactions from both advertisers and viewers, we’ve expanded the use of Pause Ads to all advertising parties.

According to an article in The Verge, these advertisements won’t disturb viewers since they’ll only show up when the viewer isn’t currently watching something. However, it was also mentioned that just because ads might appear during pauses doesn’t mean they’re less intrusive compared to standard ads. Instead, it could be seen as providing a more flexible viewing experience.

This action isn’t surprising at all – ad revenue is a significant source of income for streaming and content platforms. Essentially, it’s what keeps them afloat financially. In reality, platforms such as Twitch and YouTube are eager to recoup the expenses they incur on infrastructure, so each ad impression carries immense importance.

Of course they’re going to shoehorn them in whoever possible.

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