YouTube is increasing the monthly cost of its Premium subscription in the U.S. This change has already led some users to cancel their memberships to the ad-free service.
Many YouTube users enjoy YouTube Premium, which lets them watch videos without interruptions from ads. A key benefit of the monthly subscription is the removal of all ads, including those before and during videos. Premium also lets subscribers download videos to watch offline and continue listening to audio even when their phones are locked. However, YouTube Premium subscribers will soon see an increase in their monthly cost.
YouTube is Raising Prices for YouTube Premium
- YouTube Premium: $15.99/mo
- YouTube Premium Family Plan: $26.99
- Prices will differ between mobile and desktop subscribers
YouTube recently notified subscribers that the price of YouTube Premium is increasing. The standard monthly plan will rise from $13.99 to $15.99. Some users who subscribe through services like Apple are reporting even higher costs, up to $20.99 per month. The family plan will also become more expensive, increasing to $26.99 per month. While YouTube hasn’t announced a specific date for the changes, most users expect to see the new prices on their next bill.
YouTube Premium’s recent price increase has upset many fans, with numerous subscribers canceling their memberships in protest. Some are frustrated with another price hike and don’t want to continue supporting the platform. One user noted that the new cost of YouTube Premium now exceeds the price of a monthly Netflix subscription. YouTube’s explanation for the increase was vague, simply stating that pricing decisions are not made casually.
YouTube is changing the price of its Premium subscription at a time when its advertising practices are causing frustration for many users. Recently, Google started showing longer, unskippable ads on the YouTube TV app. The company has also been actively trying to prevent people from using ad blockers, which has sometimes caused problems even for those who pay for YouTube Premium.
YouTube Premium isn’t the only subscription service that’s gotten more expensive lately. Netflix increased its prices in the US in March, raising the cost of its standard ad-free plan from $17.99 to $19.99 a month. Disney+ has also increased prices several times in the last year, and it’s planning to combine with Hulu in 2026. Overall, streaming services are becoming increasingly costly, meaning viewers have to pay more to access the shows and movies they enjoy.
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2026-04-11 19:11