Crypto Exchange CoinDCX Aims For $100M AUM With New Service Offerings

As an analyst with extensive experience in the Indian financial markets and a keen interest in the emerging crypto sector, I find CoinDCX’s latest offering, CoinDCX Prime, to be a strategic move that capitalizes on the growing demand from High-Net-Worth Individuals (HNIs) and institutional investors.


India’s premier cryptocurrency exchange, CoinDCX, is generating buzz with the introduction of its latest product, CoinDCX Prime. This new service, designed for High-Net-Worth Individuals (HNIs), Family Offices, and Institutional Investors, as stated in their announcement, strives to manage an impressive $100 million in assets by 2025.

At the same time, the crypto exchange has observed a marked increase in high net worth individuals and institutional investments in the Indian cryptocurrency market.

CoinDCX Aiming High With HNI Services

CoinDCX Prime is a customized solution tailored for wealthy investors, providing them with individualized investment plans and assigned account managers for a smooth journey.

Moreover, CoinDCX Prime’s service layer links up with existing perks such as trading fee discounts and OTC desk assistance. Notably, this platform also offers yield generation tactics through its Advanced Earn feature. However, it is essential to mention that CoinDCX Prime is specifically designed for investors with a minimum investment threshold of INR 50 Lakhs.

In the meantime, Prime members can take advantage of reduced trading fees and absence of extra fees for asset storage and capital gains. This method differs from conventional advisory services that typically include extra charges.

Rising Demand Amid Regulatory Compliance

Minal Thukral, CoinDCX’s Head of Strategy and Growth, emphasized the trust CoinDCX has built among HNIs and institutional investors. In the press release, Minal Thukral stated “Over 1.5 crore Indian investors trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs”. In addition, he highlighted the onboarding of over 100 institutional investors, 2,500+ HNI clients, and service to over 25 family offices, showcasing significant demand for specialized services.

Currently, CoinDCX has highlighted the importance of regulatory compliance in India for fueling high net worth individual (HNI) participation in the Indian cryptocurrency market. It’s important to note that the introduction of CoinDCX Prime signifies a substantial advancement in the development of India’s crypto sector.

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2024-06-06 11:17