
Recently, Xbox’s Matt Booty talked to the New York Times about potentially bringing the original Halo: Combat Evolved to PlayStation 5. He emphasized that the traditional “console wars” are over, and that’s not what Microsoft worries about anymore. Instead, Microsoft sees its biggest competition as things like TikTok and movies. While some people find this idea strange, it’s actually very true. Sony, Nintendo, and all game developers – even independent ones – are competing for the same thing: people’s time. All forms of entertainment, from gaming to social media to movies, rely on capturing that limited resource. The upcoming game Death Stranding 2 actually demonstrates this battle for attention, showing how dominant social media has become in capturing people’s time.