Former Blizzard President Throws Shade at Microsoft’s ‘This is an Xbox’ Strategy
Microsoft launched a somewhat controversial ad campaign called “This is an Xbox” in November 2024. The ads showed devices like tablets, phones, and VR headsets, and called them “an Xbox” simply because they could use Xbox Game Pass. Many fans didn’t like the campaign, feeling it weakened the Xbox brand, particularly as Microsoft was increasingly releasing games on other platforms.