Konami and Manchester United extend partnership

Konami and Manchester United extend partnership

As a seasoned gamer with a soft spot for football and Konami games, I must say this partnership renewal between Konami and Manchester United has me buzzing with anticipation! Over the years, I’ve witnessed countless epic moments on the virtual pitch with these giants of the game, and to see this collaboration extended is truly heartening.


Konami has revealed that they have extended their deal with Manchester United, keeping the soccer team in eFootball for another stint. This partnership, which started five years ago, ensures that Konami continues to be Manchester United’s official video game partner in football. The agreement preserves various commercial privileges, including player access, media openings, and use of the club’s branding, visuals, and replications.

Naoki Morita, Konami’s European President, expressed his enthusiasm about extending their partnership with Manchester United FC. He noted that they are delighted to have the renowned football club as part of the eFootball series now and in the coming years. “This renewal,” he added, “will provide us with a variety of commercial, image, and esports opportunities, which is terrific for both KONAMI and the eFootball series.” Morita further stated their commitment to continuously improving the product to deliver an optimal user experience.

Florence Lafaye, Commercial Director at Manchester United FC stated, “We’re thrilled that KONAMI remains a vital part of our partner family, and we’re eager about the prospects our collaboration with the eFootball series offers. Our prolonged partnership has allowed us to interact significantly with new and younger fan bases while showcasing the Manchester United brand in the digital entertainment industry, a critical area for us as we move forward.”

To honor the lasting collaboration between Konami and Manchester United, two fortunate supporters will have the opportunity to secure tickets for every home game of the team’s season, encompassing both league matches and domestic cup encounters. More details about this exciting chance can be found here. Additionally, eFootball players will receive a complimentary ‘Highlight: Bruno Fernandes’ card as part of the partnership, a shot at winning three massive Man United player cards, and the possibility to participate in an event themed around the club that could result in obtaining a legendary ‘Epic: Paul Scholes’ card.

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2024-08-20 19:46