I was reading through some official documents from Ubisoft UK the other day, and it really got me thinking about where the company – and maybe even gaming as a whole – is headed. They laid out a pretty detailed look at their future plans, and it sounds like things are changing a lot. Basically, it seems like they’re moving away from making traditional, standalone single-player games and focusing more on subscription services and games that are constantly updated – what they call ‘live-service’ titles. It’s a bit of a shift, and honestly, it made me wonder what the future of gaming will look like!
Ubisoft quickly acknowledged that people are playing fewer different games, but when they do play, they’re spending more time with those games. This is making it harder for new game releases to sell as well as they used to.
Ubisoft’s Tale of Woe Suggests Gaming is Changed Forever
A recent report released in the UK on November 13th (with thanks to RPS for bringing it to our attention) revealed a pessimistic and underwhelming forecast for the video game industry.
Ubisoft isn’t happy with how trends are unravelling.
The old way of buying games – a single title for around $60 to $75 – is becoming less common. More and more people are choosing options like subscription services, games that are updated over a long period, free-to-play games, and streaming services to enjoy gaming.
People are playing fewer games overall, but when they do play, they’re spending more time with each one. This means it’s harder for new games to gain attention and sell well, unless they’re truly exceptional. The gaming market has become less stable, and it’s more difficult to predict which games will be successful.
All that was followed by a note that Ubisoft Limited will see falling revenue in the coming months.
Ubisoft is right to point out that live-service games are incredibly popular. Players are really getting invested in these games and playing them for years, turning to them for ongoing entertainment. Games like Fortnite have changed the industry, and many others are now following that model.
Free-to-play games and subscription services can actually help people save money compared to regularly buying brand new, full-price games.
Ubisoft’s recent statements feel more like complaints than a realistic plan for dealing with the evolving gaming industry. While some developers, such as Embark Studios with their game ARC Raiders, are adapting and creating promising long-term live-service games, Ubisoft appears to prefer sticking to traditional game releases with limited downloadable content.
It’s somewhat ironic considering Ubisoft also runs Rainbow Six Siege, one of the oldest and most enduring live-service games available.
What are your thoughts on Ubisoft’s recent announcement? Share them with us on the TopMob Discord server.
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2025-11-17 20:18