Upland to Partner with NFLPA Once Again

As a seasoned crypto investor with a keen eye for innovative blockchain-based platforms, I find the latest developments at Upland truly intriguing. Having witnessed the evolution of Web3 gaming since its inception, I can confidently say that Upland’s partnership with the NFLPA and OneTeam is a game changer. The impressive growth of NFLPA Legits within Upland underscores not only the potential of digital asset ownership but also the power of collaborative efforts between traditional sports organizations and blockchain technology.


Up top, the front-runner in Web3 gaming, Upland, unveiled the fourth term of their productive collaboration with the NFL Players Association (NFLPA) and OneTeam Partners (OneTeam).

2022’s NFLPA Licensee of the Year, Upland, persists in pushing boundaries when it comes to fan interaction and digital ventures.

In Upland, the NFLPA product has experienced significant growth, with approximately 850,000 items now owned by around 27,000 players. The 2023 season witnessed a 43% surge in purchases and a 72% jump in distinct players gathering NFLPA products compared to the previous year, demonstrating increased player involvement within Upland’s environment.

Overview: Upland is a cutting-edge Web3 gaming experience, mirroring the physical world. It utilizes blockchain technology to ensure authentic ownership of digital possessions. Here’s how it works:

Idan Zuckerman, Co-Founder of Upland, expressed his delight as we carry on our collaboration with the NFLPA and OneTeam for the fourth consecutive year. Last year’s recognition as the NFLPA’s Licensee of the Year has fueled our determination to bring more innovation to this upcoming season,” said Zuckerman.

2023 season brings upgraded interactive elements focused on user involvement and incentives, combined with beloved pastimes such as amassing Real-Life Football Players’ Digital Counterparts, attending unique occasions, and managing online merchandise stores to swap resources in Upland’s Web3 marketplace.

Read More

2024-09-13 20:33