Steak ‘n Shake Stacks Bitcoin: A Burger Chain’s Galactic Reserve

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Steak ‘n Shake has added $5 million worth of Bitcoin to its reserves, continuing the bold strategy of funneling every last satoshi from Bitcoin payments straight into the fund, like a caffeinated conveyor belt of numbers and condiments.

  • Steak ‘n Shake has hoisted $5 million worth of Bitcoin into its Strategic Bitcoin Reserve, lifting total disclosed holdings to $15 million.
  • The fast-food chain keeps churning Bitcoin payment proceeds directly into the reserve.

“Our self-sustaining system, designed to improve food quality, increase same-store sales, and then stuff the profits into the SBR, is transforming the chain using nothing but financial technology and the occasional misheard calculator,” Steak ‘n Shake wrote in a Jan. 27 X post.

With this latest flourish, total holdings sit around $15 million – roughly 168.6 BTC at the current cosmic rate. Whether those figures account for price appreciation, customer payments, or further undisclosed treasury activity remains a matter best discussed over a very long coffee break.

The last public update was Jan. 18, when it announced another $10 million in notional value to the Strategic Bitcoin Reserve, which sounds about as dramatic as a bookmark in a spreadsheet.

Steak ’n Shake and Bitcoin

Since dipping its toes into Bitcoin payments in May last year, the chain has treated it like a disruptive gadget that could also fry fries, embedding it in a broader digital strategy and even crediting Bitcoin with nudging up same-store sales in 2025.

It claims to have saved nearly 50% in transaction fees by routing purchases through the Lightning Network rather than the archaic rails of traditional plastic cards.

“We are trouncing the competition thanks to the growing support from our loyal customers and our cadre of Bitcoin champions,” it proclaimed.

More recently, it unveiled plans to weave Bitcoin bonuses into the daily toil of hourly staff at its own locations, partnering with Fold, a Bitcoin-focused rewards platform, to roll out the scheme.

Fold first joined forces in October to offer diners $5 in Bitcoin rewards for choosing special menu items such as the Bitcoin Steakburger.

Although crypto circles applauded, some eyebrows were raised by a clause requiring staff to stay two years before they can touch their Bitcoin bonuses.

Yet this latest addition to the reserve suggests a stubborn faith in stacking Bitcoin through ordinary operating flows rather than attempting to seduce it with direct investments.

Meanwhile, Bitcoin adoption among public companies in 2025 climbed as the flagship crypto hit dizzying heights in October, then cooled its jets. BitcoinTreasuries.net records show around 1.13 million BTC still in the grasp of public treasury outfits.

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2026-01-28 10:30