The 2025 crypto cycle isn’t just Bitcoin hitting new highs; it’s a whole neighborhood renovation. Money’s bouncing between on-chain places and CEXs like it’s a ping-pong tournament, and now everyone’s arguing about where the price actually comes from. So yeah, we’re all wondering how platforms source and price these new assets-because apparently that’s the plot twist this year.
A fresh audit from Gate Research, covering 447 spot listings in 2025, shows a funny thing: there’s a clear split between fast-follow listings and primary launches. Gate’s got some alpha, especially in its exclusive project pipeline, where price discovery in the first 30 minutes looked like a sprint, with a median gain of about 81%. Great, right? If you could pick the starters, you’d pick the starters.
Notably, around 80% of these exclusive assets opened with immediate positive momentum. Momentum is the popcorn in this theater, and apparently the seats were already taken.
The Primary Engine: 71% First-to-Market Supply
Gate positioned itself as the incubator for new supply. Of the 447 assets analyzed, 318 (71%) were primary listings-meaning Gate was the first big venue to help set the price for these tokens. Yes, first to price, like the tiebreaker in a very expensive chess match.
The data says: being early pays off. In the first 24 hours:
- Primary Listings posted a median return of 12.56%.
- Non-Primary Listings (secondary listings of existing tokens) lagged with a median of just 1.18%.
This gap shows Gate’s knack for grabbing the initial heat of a project’s lifecycle, when volatility and demand are hottest. While the average 24-hour return for gainers hit a staggering 635%, the overall median across all assets (including losers) was 7.57%. So yes, a few went to the moon, most stayed on the ground, and some wandered off to orbit.
The Exclusive “30-Minute Sprint”
The most aggressive alpha lived in Gate’s exclusive subset-a group of 28 high-conviction projects. They didn’t just perform; they exploded out of the gate:
- Median Returns: The 30-minute median gain for these exclusives hovered around 81%.
- Strike Rate: Nearly 80% (22/28) of exclusive projects traded above their listing price within the first half-hour.
- Wealth Effects: Over a third of these exclusive listings delivered 100%+ gains in that same half-hour window.
So Gate’s screening process for exclusives lines up with market appetite, picking assets that can transform instant attention into real trading momentum.
The “72-Hour Pivot”: A Trader’s Roadmap
The report also maps the post-listing lifecycle, hitting a critical inflection point for investors. By 72 hours, the initial listing bounce tends to fade, and the market shifts from momentum trading to a few winners with some givebacks. The 30-day median return drops to -25%, reinforcing that the real wealth effect lives in the first three days of a listing.
From AI Infra to Community Culture
Gate’s 2025 stance was less about chasing timing and more about stacking narratives. The exchange’s arc was defined by three themes:
The Traffic Gateways (e.g., Pi Network)
Projects like Pi Network (PI) showed Gate’s ability to handle massive, community-driven traffic. After listing, PI surged nearly 60x in seven days, proving Gate’s liquidity layers can absorb a flood of demand without breaking price discovery.
AI Infrastructure & The x402 Narrative (e.g., Unibase)
As AI moved from wrapper apps to core infrastructure, Gate stayed ahead. Unibase (UB), tied to the x402 narrative, showed resilience. Despite October volatility, UB trended upward to an ATH of $0.086, a 500% gain from its open, illustrating the durability of tech-driven listings.
The Attention Economy (e.g., MUBARAK & USELESS)
In the fast-lane meme economy, timing is everything. Gate’s agility in listing Mubarak (MUBARAK) early in its hype cycle yielded a single-day gain of 120%. When cultural symbols catch fire, Gate lets users ride the momentum crest rather than watch from the bleachers.
Conclusion: A Platform for Actionable Listings
Year of data confirms Gate’s evolution into a strategic launchpad for emerging assets. By focusing on exclusive listings, the platform has optimized its role in the early stage of the market cycle. As we look to 2026, keeping this high-volume listing rhythm will be key to maintaining liquidity and user engagement-because who doesn’t love a good listing sprint, am I right?
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2026-01-28 15:56