
During the Xbox 360 era, Microsoft appeared dominant. The PlayStation 3, its main rival, faced early challenges with a lack of compelling exclusive games and a higher price. However, the PlayStation 3 eventually gained momentum by releasing critically acclaimed exclusives like Uncharted 2 and The Last of Us, and by lowering its price, making it more affordable. Meanwhile, Xbox struggled with the marketing and launch of the Kinect, a motion-sensing device that became central to their strategy despite not fully living up to expectations. This shift paved the way for Xbox to lose the next console generation, as acknowledged by former Xbox leader Phil Spencer. While Xbox is now working to improve, it will require significant effort to regain its previous position.