Bitcoin-based DeFi Protocol Velar Announces Brand Transformation

In the Year 2025, Velar, a pioneer in Bitcoin-centric liquidity systems, initiated a revamp of its visual identity to mark the beginning of the year. This rebranding is part of an ongoing process as it strives to optimize idle Bitcoin (BTC) liquidity within the global Web3 economy, fulfilling its mission.

Bitcoin DeFi protocol Velar undergoes visual rebranding: Details

As per their official announcement, the innovative Bitcoin (BTC) DeFi protocol, Velar, has revamped its brand identity. The fresh, vibrant new logo, in shades of blue and orange, underscores Velar’s commitment and influential role within the rapidly expanding Bitcoin DeFi sector.

What’s the reason behind our rebranding at this moment? Our CMO from visionsbtc guides us through Velar’s development and growth into multi-L2 Bitcoin Decentralized Finance, addressing the needs of the ecosystem.

Transforming from a DEX to a comprehensive Bitcoin DeFi solution, we continue our journey towards progress in long-term #Bitcoin innovation.

— Velar (@VelarBTC) January 6, 2025

The refreshed branding, noticeably incorporating Bitcoin’s distinctive orange hue, symbolizes how innovative platforms such as Velar are forging their unique identities, all the while leveraging the powerful heritage of the world’s leading cryptocurrency.

In simpler terms, Velar now leads in the field of Bitcoin Decentralized Finance (DeFi), having progressed from initial experimental projects into reputable financial entities. Its fresh, sophisticated logo is deliberately crafted to reflect this elevated position.

According to Mithil Thakore, CEO of Velar, the new visual rebranding is a reflection of the adaptable nature of the protocol’s strategic approach and its advancements across key milestones outlined in its development plan.

Bitcoin’s swift development has enabled it to establish a basis for a more balanced financial system, one that transcends international borders and eliminates the need for intermediaries. Velar has been instrumental in this transformation, mirroring Bitcoin’s evolution. As the nature of Bitcoin continues to change, so does ours, evolving into a new look that embodies our commitment to amplifying its ecosystem’s worth.

Established in March 2023, Velar is rapidly advancing in its goal to tap into the over $1 trillion of potential liquidity within the Bitcoin system that’s currently untouched. This is being achieved by constructing the necessary framework to introduce decentralized finance to Bitcoin, the world’s leading cryptocurrency.

Velar’s MemeStacker offers Pump.fun alternative on Stacks

By employing cutting-edge procedures, Velar enables Bitcoin owners to tap into a similar earning potential as DeFi’s rapid expansion within the relatively smaller Ethereum marketplace.

Previously, Velar has played a substantial role in the Bitcoin Decentralized Finance (DeFi) sector, launching Dharma, an advanced automated market maker. This tool could potentially infuse billions of dollars into Bitcoin trading markets. Subsequently, they presented Artha, the initial decentralized exchange platform exclusively on the Bitcoin blockchain. This platform allows traders to benefit from up to 10 times leverage when dealing with BTC-based digital assets.

Lately, Velar has positioned itself as a significant player in the rapidly growing meme coin sector related to Bitcoin, introducing MemeStacker – a tool enabling users to create their own meme-based tokens using the Stacks blockchain. This innovative platform leverages the strong security provided by Bitcoin itself.

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2025-01-07 18:19