MicroStrategy Goes Full Bitcoin: Rebrands to ‘Strategy’ and Unveils BTC Logo

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Attention, Bitcoin enthusiasts! MicroStrategy, the software company you know and love, has officially rebranded to “Strategy.” Yes, you heard that right!

MicroStrategy Is Now ‘Strategy’

In a press release that’s sure to make you chuckle, the company announced its new name and logo. And guess what? The new logo features the Bitcoin logo, which reaffirms its commitment to its BTC strategy. 😜

According to the press release, Strategy is now the world’s first and largest Bitcoin Treasury company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. Quite the mouthful, huh?

But wait, there’s more! As part of the rebrand, the company also unveiled its new logo, which includes a stylized “B,” which they explained signifies its Bitcoin strategy and unique position as a Bitcoin Treasury company. 🤑

Meanwhile, the company revealed that the brand’s primary color is now orange, representing “energy, intelligence, and Bitcoin.” This development comes just days after MicroStrategy announced plans to raise $563 million to buy more BTC. 🚀

Speaking on the rebrand, Michael Saylor, the company’s founder and Executive Chairman, said,

“Strategy” is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

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2025-02-05 21:32