BNB Chain Throws $100M at Liquidity Like It’s Monopoly Money

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BNB Chain (BNB) has decided to throw $100 million at the problem of liquidity, because apparently, that’s how you solve things in the crypto world. 💸 The program is designed to bribe—sorry, *incentivize*—projects to list on centralized exchanges (CEXs). Because nothing says “trust us” like a pile of BNB tokens.

According to a March 24 announcement, the network is handing out $100 million in BNB tokens to projects that manage to list on one of 11 major CEXs. Because, you know, why not? It’s not like they’re printing the stuff or anything. Oh, wait. 🖨️

The goal, they say, is to “enhance BNB Chain’s ecosystem liquidity and foster project growth.” Translation: “We’re desperate to stay relevant, so here’s some cash.” This isn’t their first rodeo, either. They’ve already tossed $4.4 million at memecoins and other projects earlier this year. Because nothing screams “serious blockchain” like funding dog-themed tokens. 🐶

The program will run on a first-come, first-served basis, which is basically the blockchain equivalent of a Black Friday sale. 🛒 Projects need at least a $5 million market cap and $1 million in daily trading volume to qualify. So, no, your cousin’s NFT project about cats in hats won’t make the cut. 🐱🎩

The biggest prize? $500,000 in “permanent liquidity” for projects that list on Binance or Coinbase. Because nothing says “permanent” like crypto market volatility. 📉

Lagging Competitors (Because of Course They Are)

BNB Chain has a total value locked (TVL) of $5.4 billion, which sounds impressive until you realize Ethereum has $46 billion and Solana has $7 billion. So, yeah, they’re basically the kid who brings store-brand cookies to the bake sale. 🍪

They’re affiliated with Binance, the world’s largest crypto exchange, which is currently dealing with its own drama. In March, The Wall Street Journal reported that entities linked to Donald Trump were in talks to buy Binance.US. Because what’s crypto without a little political intrigue? 🕵️‍♂️

Former Binance CEO Changpeng “CZ” Zhao has denied the reports, including any suggestion that a deal was tied to a Trump pardon. Because, you know, that would be *totally* out of character for Trump. 🙄

In 2023, Binance agreed to pay a $4.3 billion penalty, and Zhao pleaded guilty to violating the Bank Secrecy Act. So, yeah, it’s been a rough year. But hey, at least they’ve got $100 million to throw around now. 🎉

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2025-03-24 23:54