Animoca Brands’ TOWER Integrates With Transak for Fiat Payments

As a seasoned crypto investor and gamer, I’m excited about the recent collaboration between Transak and TOWER under Animoca Brands. This partnership is a game-changer for me, as it brings the benefits of Play-to-Earn (P2E) gaming to traditional free-to-play gamers like myself.


Transak, a well-known provider of crypto-to-fiat transaction services, has formed a strategic partnership with TOWER, a gaming ecosystem within Animoca Brands’ portfolio. As a result of this collaboration, Play-to-Earn fans will now have the ability to acquire TOWER tokens using the Transak gateway and participate in an array of virtual experiences.

Transak debuts on TOWER as its first fiat on-ramp

In a collaborative announcement from both parties, it has been revealed that Transak, a crypto-to-fiat payments processor, has been incorporated into The TOWER Ecosystem by Animoca Brands. This integration enables GameFi enthusiasts to utilize fiat payment methods when purchasing TOWER tokens.

Animoca Brands' TOWER Integrates With Transak for Fiat Payments

The TOWER token’s philosophy combines the conventional free-to-play gaming experience with the Play-to-Earn (P2E) concept. To achieve this, TOWER incorporates blockchain technology into regular mobile games, resulting in a unique system that offers the perks of both models.

Through this integration, we strive to establish a fair and inclusive gaming environment where players can relish the traditional perks of free-to-play games, coupled with the added advantage of earning real-world incentives using blockchain technology.

As a gaming industry expert and the Director of Gaming at Animoca Brands, I’m thrilled about the enhanced user experience (UX) and user interface (UI) that comes with the integration of Transak. This upgrade promises to make interactions within our ecosystem more seamless and enjoyable for our users.

At Anomica Brands, we firmly trust in the potential of reward-driven peer-to-peer gaming and blockchain technology is the key ingredient for its success. Realizing this vision requires exceptional user experience (UX). We’re excited about the prospective collaboration between TOWER-Transak, where one has masterfully combined Free-to-Play (F2P) with Play-to-Earn (P2E), and the other has excelled in transitioning from Web2 to Web3 onboarding.

Starting with the initial rollouts, TOWER users can buy tokens using Polygon (MATIC), Binance Smart Chain (BASE), and Ethereum (ETH) as payment methods.

Seamless crypto-to-fiat paygate for streamlined NFT and GameFi experience

Sami Start, the CEO and co-founder of Transak, is thrilled about the latest collaboration and views it as an intriguing application of the suite of solutions provided by his company.

It’s a pleasure to collaborate with Animoca Brand’s TOWER Ecosystem to introduce our user-friendly Web3 onboarding solution to their vibrant gaming community. Our goal is to streamline the process of obtaining TOWER tokens, enabling more individuals to discover the engaging world of play-to-earn games and support the expansion of the TOWER Ecosystem.

Players have the flexibility to make payments for TOWER using various methods, such as credit or debit cards, bank transfers, and over twenty localized options including PIX and UPI.

As a crypto investor, I can tell you that this simplifies the process of obtaining cryptocurrencies significantly, allowing easier access to the TOWER ecosystem’s games and NFTs for both those already familiar with crypto and newcomers.

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2024-07-11 20:06