Bitcoin to $1 Million? Hold My Coffee and Watch This 🚀

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Matt Hougan, the CIO at Bitwise, has apparently been sipping the Kool-Aid—or maybe it’s Bitcoin-infused espresso—because he’s predicting Bitcoin will hit $1 million by 2029. That’s right, folks. Forget buying a house; just buy a fraction of a Bitcoin and wait for it to moon. 🌕

In a recent interview with Natalie Brunell, Hougan waxed poetic about Bitcoin’s adoption, particularly among institutions and corporations. He made it sound like Bitcoin is the new avocado toast—everyone wants it, but not everyone knows how to serve it. đŸ„‘

On the institutional side, 10-20% of financial advisors are already holding Bitcoin for their clients. That’s like saying 10-20% of people at a party are secretly eating the guacamole before it’s served. There’s still plenty of room for growth, but the early birds are already getting their crypto worms. 🐩

Corporations, on the other hand, have been held back by accounting rules that are older than your grandma’s flip phone. But that hasn’t stopped them from hoarding Bitcoin like it’s toilet paper during a pandemic. đŸ§»

Hougan also shared that Bitwise holds over 15,000 meetings with wealth advisors each year. That’s more meetings than I’ve had hot dinners, and I’m not even sure what a wealth advisor does. But apparently, the tone of these meetings has shifted from “What is Bitcoin?” to “How much Bitcoin can I cram into my portfolio?” 📈

“The market is underpricing the change in Washington D.C.” – @BitwiseInvest CIO Matt @Matt_Hougan

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💬 Matt shared that Bitwise holds over 15,000 meetings with wealth advisors each year, and the tone of these meetings has drastically changed since the


— Natalie Brunell âšĄïž (@natbrunell) March 19, 2025

Hougan pointed out that while the SEC’s approval of Bitcoin ETFs was a big deal, the real hurdle is getting wealth management platforms on board. It’s like getting your parents to approve of your tattoo—even if they have one themselves, they’re still not going to recommend it to your siblings. đŸ–‹ïž

But progress is being made, as more senior decision-makers are now involved in these discussions. It’s like the cool kids are finally letting Bitcoin sit at their lunch table. 🍔

On the topic of Bitcoin’s valuation, Hougan explained that Bitcoin is disrupting massive markets like gold and international transactions. By assessing the size of these markets, Bitcoin’s long-term valuation looks promising. It’s like Bitcoin is the new kid in school who’s already running for class president. đŸ«

Hougan expressed confidence that as adoption grows, Bitcoin will continue to increase in value, solidifying its status as a compelling long-term investment. So, if you’re not already holding Bitcoin, maybe it’s time to start. Or at least start pretending you understand it. đŸ€·â€â™‚ïž

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2025-03-22 16:20