
The discussion around generative AI in game development will likely continue for quite some time. A major reason for its growing popularity is the belief that it can significantly speed up development, which is becoming increasingly lengthy and complex. Many game studios view it as a way to overcome this challenge. However, Larian’s Vincke recently stated in an interview with Bloomberg that he hasn’t seen any actual increase in productivity from using it. Despite this, other companies are heavily investing in the technology. Krafton, for example, has declared itself an “AI-First company” and is publishing the most wishlisted game on Steam, Subnautica 2.