FaZe Clan and G FUEL Have Joined Forces Again

As a seasoned gamer with over a decade of experience under my belt, I can’t help but feel a surge of nostalgia hearing about FaZe Clan’s reunion with G FUEL. The original partnership between these two giants was a game-changer in the esports and gaming world, and their rekindled romance is like finding an old friend who’s moved back to town.

FaZe Clan and G FUEL have recently rekindled their partnership following a two-year separation, during which FaZe Clan had partnered with Ghost Energy instead. However, the latest news confirms that this former collaboration is now resuming.

Energising News

The recently announced partnership between FaZe Clan and G FUEL marks one of GameSquare’s most significant business ventures to date. In fact, just a few short months ago, GameSquare acquired FaZe Clan, launching ‘FaZe Media’. Now, this is the debut long-term sponsorship for the latter brand, occurring at a time when the FaZe label is undergoing a remarkable renaissance.

Speaking on the energising deal, FaZe Banks, the CEO of FaZe Media, said:

Revisiting G FUEL feels like coming full circle for us. As we strive to rekindle our origins, this partnership signifies much more than a simple business transaction—it’s a resurrection of the iconic past from the original FaZe era. We’re thrilled to embark on this fresh chapter with G FUEL and eagerly anticipate collaborating on content and innovative products together.

Starting from September, the FaZe House is set to transform into the ‘FaZe G FUEL House’. This new name should spark nostalgia among long-term supporters of the brand, as it harks back to an era over a decade old.

G FUEL’s CEO, Bryan Crowley, had nothing but good things to say:

I’ve long believed that the initial partnership between G FUEL and FaZe was top-tier, so collaborating with Banks and the FaZe team once more to rekindle this connection and strengthen our bond within our vibrant community of fans, consumers, content creators, and partners is exhilarating.
This timing couldn’t be better; as FaZe pushes limits and cultivates the upcoming generation of content makers, we’re persistently creating novel products and categories to cater to the shifting demands of our diverse clientele. As our partnership unfolds, we’re thrilled to boost interaction within the international gaming and creator networks.

During its active period, the collaboration between FaZe and G FUEL energy drinks was one of the top picks among the supplier’s offerings. This proved to be a highly successful alliance, and it’s anticipated that this renewal will bring tremendous advantages for both brands.

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