Adobe, a well-known software company specializing in content solutions, has announced that it’s exploring the integration of third-party generative AI tools from OpenAI and other tech firms into its widely used video editing tool, Premiere Pro. This revelation, made public on April 15, created quite a buzz in the AI community, suggesting Adobe’s commitment to staying current with advanced technology trends.
In response to Wall Street’s warnings about the potential threat of AI to Adobe’s content editing software, the company is taking steps to avoid these challenges by incorporating third-party AI tools into its video editing program.
Adobe Relies On Firefly
Based on a new study, Adobe, a software company based in California, intends to integrate artificial intelligence (AI) capabilities into its video editing software, Premiere Pro. This integration will be powered solely by Firefly, Adobe’s native AI system. These AI features allow Premiere Pro to independently add objects to scenes or remove distractions without extensive hands-on involvement from video editors.
Significantly, Adobe’s Photoshop software currently includes Firefly, helping users edit photos. With the upcoming merger, it seems Adobe is preparing for a groundbreaking enhancement.
Amidst intense competition from OpenAI, Midjourney, and others, Adobe aims to set itself apart by teaching its AI using exclusive data and providing users with protection against copyright infringement claims. This pioneering action taken by Adobe could significantly boost the company’s worth in the market.
Adobe Vice President Shares Additional Insights
Deepa Subramaniam, Vice President of Product Marketing for Adobe’s creative professional apps, shared that Adobe is still undecided about the revenue sharing model for third-party AI tools on its software platform between the company and external developers. She assured users that they will be informed when they are not utilizing Adobe’s “commercially safe” AI models. Moreover, Premiere Pro videos will display which AI technology was employed in their creation.
Significantly, Subramaniam emphasized to Reuters that Adobe’s commitment to ethical AI and reducing human bias will continue. This reaffirms Adobe’s determination to remain competitive in the AI and technology industry.
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2024-04-15 18:12