Kraken Is Now Official Sponsor Of Atletico Madrid

As a researcher with a background in cryptocurrencies and finance, I’m thrilled to see Kraken making waves in the sports industry by becoming an official sponsor of Atletico Madrid. This partnership is a significant step towards integrating Web3.0 technology and crypto adoption into various sectors, particularly in the sports industry.


As a cryptocurrency market analyst, I’m excited to share that Kraken, a leading cryptocurrency exchange, has recently secured an official sponsorship deal with the renowned Spanish football club, Atletico Madrid. This partnership underscores the growing influence and acceptance of digital currencies in mainstream society.

Kraken Set to Gain More Visibility

Starting in the 2024 sports season, I’m thrilled to announce that Kraken has secured an exclusive partnership with us. They will now serve as our official cryptocurrency and Web3.0 partner.

Furthermore, Kraken has been named the Official Sleeve Partner for both Atlético de Madrid’s men’s and women’s football shirts. This partnership marks a notable step in merging the Web3.0 ecosystem into traditional industries, specifically the sports sector.

We are excited to announce our partnership with @Atleti!

Collaboratively, we’re promoting the use of cryptocurrencies, both in the realm of sports and beyond. Beginning with the 2024/25 athletic season, our emblem will gracefully adorn the sleeves of Atletico Madrid’s jerseys.

— Kraken Exchange (@krakenfx) July 10, 2024

Notably, the primary objective of this alliance is to expand the possibilities for all involved parties and their respective backers. For Kraken, this partnership could serve as a platform for fostering global innovation and growing its user base and engagement. Furthermore, the football club’s support from Kraken might attract non-crypto enthusiasts towards the digital asset sector.

In collaboration with us, the process of embracing cryptocurrency is moving forward, not only digitally but also on the athletic field. Beginning with the 2024/25 sports season, our logo will gracefully adorn the sleeves of Atletico Madrid’s jerseys. (Kraken announced this on platform X)

Over the upcoming weeks and months, Kraken’s user count may experience substantial growth. This expansion could potentially be linked to Kraken’s partnership with Atletico Madrid. Such collaborations between cryptocurrency exchanges and sports teams are common in the industry.

In the opening months of this year, BingX, a notable figure in the cryptocurrency sphere, marked its debut collaboration as the Official Sleeve Partner for Chelsea Football Club’s men’s team jerseys. This represented BingX’s initial venture into the fields of sports and entertainment.

Recent Happenings Around Kraken

Beside this recent development, Kraken has been busy with other developments and expansion plans.

A prominent digital asset company is reportedly planning its final financing round before potentially going public through an Initial Public Offering (IPO). Based on certain reports, Kraken aims to secure approximately $100 million in this upcoming funding round. The company intends to carry out the IPO as soon as next year, which has resulted in their efforts to recruit a high-profile individual for their board to ensure a successful IPO.

During this period, Jesse Powell, the co-founder and CEO of Kraken, has made a personal donation of $1 million in Ethereum to support Donald Trump’s campaign for the 2024 US elections.

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2024-07-10 19:54