Michael Saylor Reveals Why MicroStrategy Decided To Buy Bitcoin

As a crypto investor with experience in following the market trends, I find Michael Saylor’s bold strategy for MicroStrategy’s Bitcoin investment truly inspiring. His belief in Bitcoin as the future of money and property rights is not only visionary but also backed by solid reasoning. The desperation that led MicroStrategy to make this move was a gamble that paid off handsomely, with the company’s stock price doubling following the announcement and raising an additional billion dollars through debt offerings.


Michael Saylor, MicroStrategy’s founder, shared the daring business approach that made his company the pioneer in investing substantially in Bitcoin (BTC) in a recent disclosure. He emphasized their groundbreaking $250 million Bitcoin acquisition in August 2020, which left an indelible mark on the corporate sphere.

Michael Saylor Opens Up On MicroStrategy’s Bitcoin Investment

The founder of MicroStrategy viewed Bitcoin as the answer to the financial problems of over 8 billion people. He further expressed that it represented the most groundbreaking advancement in money or property rights since the dawn of human civilization. Using a comparison, he described it as being on par with discoveries like fire and electricity, introducing a revolutionary monetary protocol that would propel humanity to new heights.

Furthermore, during an interview with The Iced Coffee Hour, Saylor expressed that MicroStrategy’s Bitcoin purchase was a last-ditch effort to keep the company from going under. He described the motivation behind the move as a sense of desperation.

Despite expressing apprehensions over Bitcoin’s notorious price swings, which could potentially unsettle shareholders and provoke legal issues, MicroStrategy took steps to minimize risks. To achieve this, the company simultaneously purchased Bitcoin and initiated a $250 million stock buyback program at a premium through a Dutch auction.

This tactic enabled anti-Bitcoin shareholders to sell off their holdings at a profit, resulting in a shift towards a more Bitcoin-supportive investor base. Remarkably, only $60 million in shares were tendered for redemption, freeing up an additional $175 million for potential Bitcoin acquisitions.

After making this bold move, MicroStrategy boosted its Bitcoin holdings to an impressive $425 million. By taking this leadership role, MicroStrategy distinguished itself as a pioneer, as no other publicly traded company had previously invested more than a few million dollars in Bitcoin. With the announcement of this decision, MicroStrategy asserted that Bitcoin would serve as their primary reserve asset, defying conventional methods of capital allocation like bond investments or substantial cash reserves.

The Move Turned Out To Be A Boon For MicroStrategy

As a researcher studying MicroStrategy’s financial developments, I can describe it this way: After making an announcement, the value of the company’s stock more than doubled. This significant increase allowed us to secure an additional $650 million. Within a relatively short timeframe of six months, we issued a convertible debt offering with zero percent interest. Through this offering, we successfully raised an additional billion dollars to further invest in Bitcoin.

Additionally, Microstrategy’s bold Bitcoin purchasing approach drew notice from other publicly traded corporations. Following this, reports emerged about Square and Tesla making their own Bitcoin investments. Amidst market instability and regulatory doubts, such as China’s prohibition of Bitcoin mining and trading, Saylor continued to strongly endorse Bitcoin’s potential.

As a crypto investor, I firmly believe that Bitcoin signifies a groundbreaking advancement in the realm of money and property rights. Over the past four years, MicroStrategy has been actively fundraising through debt and equity offerings to amplify its Bitcoin holdings. By June 2024, the company had invested an astounding $7.5 billion in Bitcoin, with a market value that oscillates between $14 to $15 billion.

As a researcher, I’ve uncovered an intriguing finding: MicroStrategy’s daring business approach led to a remarkable transformation in the company’s financial landscape. This strategy propelled MicroStrategy from a market capitalization of $1 billion to an impressive $30 billion. Moreover, its enterprise value surged beyond expectations, reaching over $30 billion. Strikingly, MicroStrategy’s stock outpaced major indices and tech industry heavyweights, such as Nvidia, Tesla, Amazon, and Apple.

Saylor concluded his remarks by acknowledging the emotional and financial ups and downs of Bitcoin’s price changes. At the same time, he highlighted Bitcoin’s significant impact on MicroStrategy’s success. The company’s transformation from a desperate situation to a pioneer in corporate Bitcoin investment tells an inspiring tale of strategic ingenuity and adaptability.

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2024-06-04 15:40