Top Twitch Streamer Joins Kick
One significant factor contributing to Kick’s rapid expansion is its strategic move of recruiting prominent figures from Twitch and YouTube. Notably, it has invested heavily to achieve this goal. In June 2023, Kick inked deals with two of Twitch’s top content creators: xQc, who reportedly agreed to a $100 million contract, and Amouranth, details about whose agreement remain confidential. Additionally, in the same year, Kick signed Nickmercs under a $10 million non-exclusive deal, enabling him to stream on Kick while retaining his existing audience elsewhere.