
The collaboration between Marvel Studios and Disney Plus is a part of The Walt Disney Company’s overall streaming strategy, following Disney’s acquisition of Marvel Entertainment in 2009. Since then, Marvel Studios’ films have been assimilated under Disney’s wing. From 2015 to 2019, a different division from Marvel Studios called Marvel Television produced various series on Netflix, such as Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Punisher, and The Defenders. However, in 2019, Netflix decided to end its partnership with Marvel by canceling all of its Marvel shows. In the same year, Marvel Television merged into Marvel Studios under Kevin Feige’s leadership. Since 2021, Marvel Studios has been producing original content for Disney Plus, including WandaVision, The Falcon and the Winter Soldier, Loki, Hawkeye, and more. It was recently reported that Daredevil: Born Again isn’t among the most-watched Marvel series on Disney Plus in 2024, but it significantly boosted the platform’s viewership.