
In November 2025, we’ll celebrate the fifth anniversary of Pokémon GO seasons, which were initially launched as part of Niantic’s strategy to revamp their game development approach. The aim was to streamline content delivery, reducing developer strain and ensuring major updates occurred more consistently. This quarterly update system permitted a focus on fewer, yet richer content updates, introduced extended character storylines spanning multiple months, and fostered competitive play as a key element of Pokémon GO’s essence. As a result, Niantic restructured the GO Battle League calendar to align better with these overarching seasons.