
Tennis has been steadily gaining popularity, and Coco Gauff has been a key part of that rise from the beginning. She first gained attention at Wimbledon in 2019 when, at just 15 years old, she defeated Venus Williams, a five-time champion, in a match that felt like the start of a new era. Since then, she’s gone from being a promising young player to a consistent challenge for her competitors. She won her first Grand Slam singles title at the 2023 US Open and followed that up with a victory at the 2025 French Open against Aryna Sabalenka, becoming the first American woman to win the French Open since Serena Williams in 2015. Beyond the court, Gauff is equally impressive. In 2025, she was named the highest-paid female athlete by Forbes, earning over $30 million, largely through endorsements with brands like New Balance, Mercedes-Benz, and Rolex. Experts consistently identify her as the most marketable player in tennis.