Ex-Bethesda Boss Throws Shade at Subscription Services like Xbox Game Pass

In 1999, Hines initially took up the role of head of publishing at Bethesda, which was before the company gained its current fame for creating 3D sandbox RPGs. Over time, he also held the position of senior vice president of global marketing and communications within the organization. For much of the early 21st century, Hines, alongside industry veteran Todd Howard, became synonymous with Bethesda’s public face. In November 2023, Hines revealed his intention to leave Bethesda and retire, approximately two and a half years after Microsoft acquired ZeniMax, Bethesda’s parent company. The acquisition allowed Hines an exclusive view of the company’s shift into being owned by Microsoft.





