Telegram, a popular messaging app, has declared its support for The Open Network (TON) blockchain, intending to create digital tokens for emojis and stickers. This move signifies a deeper involvement in the world of blockchain technology, aiming to build an interactive and financially accessible community.
Tokenization of Digital Assets
At the Token2049 event in Dubai, Pavel Durov, Telegram’s creator, unveiled plans to turn emojis and stickers into tokens within the platform. This move follows the successful tokenization of usernames, which generated approximately $350 million in revenue. Telegram intends to execute this strategy utilizing its TON blockchain, allowing users to own, swap, and profit from their digital emojis and stickers.
In simpler terms, Telegram is making it possible for users to create apps, tools, and businesses directly on its platform. The goal is to foster a vibrant community where users engage in activities beyond messaging, such as buying and selling goods or creating content.
Telegram Revenue Sharing and Ad Platform
Telegram, in addition to tokenizing content, plans to overhaul its present business model for content creators. Instead of relying solely on subscription fees, they will now earn ad revenue through Telegram’s Ad Network. Durov highlighted that the ad income derived from ads on broadcast channels would be distributed among channel owners equitably, with a 50% share going to them. This new approach positions Telegram as a social media platform with particularly generous revenue-sharing practices.
The use of TON‘s blockchain technology, known for its scalability and high transaction volume processing ability, fosters these modifications. Durov’s proposal for a blockchain-based ad market could bring about significant shifts in digital advertising, enabling advertisers to bypass app store control mechanisms like in-app purchases.
Integration with Stablecoins and Payment Solutions
Telegram improved its blockchain capabilities by adding support for Tether (USDT) and introducing a new stablecoin, Tether Gold (XAUT), based on gold, on the TON network. This addition streamlines transactions within the app, enabling users and businesses to conduct business more fluidly.
Telegram has expanded its payment options by bringing on board over 40 new providers, including Stripe. This expansion not only offers more ways to pay but also strengthens the platform’s capacity to support commerce, allowing users to buy and sell items and services around the world with ease.
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2024-04-19 19:43