On the tenth day of February, in the year of our Lord two thousand and twenty-five, the illustrious XION, a walletless L1 network, unveiled a partnership with none other than Uber, that global chariot of the modern age, hailing from the bustling streets of San Francisco. This union, dear reader, is not merely a dalliance; it is a grand strategy to ensnare users across the globe, utilizing the marvel that is EarnOS, a digital advertising and payments platform that has recently emerged from its beta chrysalis.
In this audacious venture, Uber joins the ranks of esteemed brands such as Baskin Robbins and the North Face, who have already embraced the innovative EarnOS during its beta launch. Gone are the days of traditional marketing, as Uber now seeks to harness the power of XION’s EarnOS to attract users in a manner that is as performance-driven as a racehorse at the starting gate.
Despite the recent quarters revealing a steady growth in Uber’s user base, the trajectory has not been without its ups and downs. In the first quarter of twenty twenty-four, the company reported a staggering 149 million Monthly Active Platform Consumers (MAPs), marking a 15% increase year-on-year. Yet, in the most recent quarter, the figures swelled to 171 million MAPCs, with a slightly less impressive 14% increase. Ah, the fickle nature of growth! 📈
How XION Will Propel Uber’s User Acquisition
With this partnership, the XION-powered EarnOS app has taken its first steps into the mainnet, ready to assist Uber in its quest for user acquisition, engagement, and rewards in the ever-evolving realm of digital advertising. One can only imagine the possibilities!
EarnOS shall aid Uber in several delightful ways:
- By employing immersive augmented reality experiences, it shall engage users globally through targeted advertising—because who doesn’t love a good virtual ride?
- Advertisers will be able to utilize global USDC micropayments, reaching wider audiences than ever before. It’s like throwing a digital net into the sea of consumers!
- Without the need to expose personal data, Uber can now target high-intent users by allowing new riders to connect their competitors’ accounts—Lyft, Bolt, or Grab—to verify their ride history. A clever ruse, indeed!
- Long-term engagement with riders will flourish, as EarnOS allows users to connect their Uber accounts for future reward-based campaigns. It’s like a loyalty program on steroids!
- And fear not, for Uber need not pry into users’ bank accounts; it can reward them instantly anywhere in the world, thanks to XION’s advanced cryptographic infrastructure for cross-border payments. A true marvel of modern technology!
- Moreover, XION charges no gas fees and requires no seed phrases, plugins, or complex transaction signing. It’s as simple as pie—if pie were a digital currency!
Uber utilizes XION for customer acquisition on a global scale
Today, connect any ride-sharing account to get paid
— XION (@burnt_xion) February 10, 2025
Uber’s Blockchain-Powered Marketing Move
In a bold maneuver, Uber is steering towards a blockchain-powered user acquisition strategy, seeking to liberate itself from the shackles of traditional marketing, which has proven to be as costly as it is inefficient. A wise decision, indeed, as they embark on this new digital odyssey!
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2025-02-11 13:12