Vanadi Coffee Turns to Bitcoin, A Brewing Investment Strategy

In a decision that is as bold as it is baffling, the Spanish coffee chain Vanadi Coffee has once again decided to indulge in the digital gold rush, adding more Bitcoin to its already eclectic crypto reserves. How much BTC do they have now? Well, let’s just say it’s not exactly chump change, and it’s brewing up quite the conversation!

  • Vanadi Coffee added two more BTCs to its reserves, bringing the total to 76 BTC.
  • Despite losing 3.3 million euros, this coffee company is doubling down on Bitcoin. Go figure!

According to a rather informative press release that was translated (because, you know, corporate speak is universal), Vanadi Coffee splashed out over 202,000 euros on more Bitcoin. The purchase, made on July 23, saw them acquire two more BTCs, bringing their tally up to a grand total of 76. Each Bitcoin, at the time, was worth a dizzying $119,425. I suppose that’s one way to get your daily caffeine kick!

As of today, Vanadi Coffee holds a total of 76 BTC, which is now worth more than $9 million. Yes, that’s million with an “M.” Talk about having your beans and eating them too!

But here’s the kicker: In the past 24 hours, Bitcoin, ever the drama queen, dropped 0.36% in value. It’s currently trading at $118,616—still, a solid number, but not the thrill it once was. And yet, during the trading day, it reached a peak of $120,222, tantalizingly close to its previous all-time high of $122,838. A near miss! If only Bitcoin was as stable as their espresso machine…

The Humble Beginnings of Vanadi Coffee’s Bitcoin Adventure

Vanadi Coffee’s journey into the land of Bitcoin began in April 2024, with the company citing none other than Michael Saylor’s Bitcoin strategy and Japan’s Metaplanet as their guiding lights. At the time, the company was already suffering losses amounting to 3.3 million euros—a 15% increase compared to the previous year. So, what do you do when you’re in the red? You buy Bitcoin, of course!

In a move that shocked the Spanish corporate world, Vanadi Coffee became the first publicly listed company in Spain to embrace Bitcoin as its primary treasury asset. This bold step was announced in June, accompanied by a proclamation to become the largest BTC stockpiler in Spain. Naturally, their stock surged by 242%—because nothing says “success” like an extremely volatile asset.

In its quest to turn Bitcoin into its savior, Vanadi Coffee has adopted various financial strategies, with the central tenet being: invest, invest, and invest some more. Their grand vision? To use Bitcoin as a strategic store of value in their new business model. Why settle for regular profits when you can aim for something far less predictable?

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2025-07-23 15:55