UFC has secured a significant deal with VeChain, worth $100 million over five years, marking VeChain’s first major partnership with a sports organization. This groundbreaking collaboration between UFC and VeChain, a blockchain logistics company, opens up a global audience for VeChain to engage with UFC fans.
UFC Flexes Financial Muscle
Through this strategic partnership, UFC experiences a substantial increase in revenue, surpassing their past sponsorship achievements, as revealed by Paul Asencio, UFC’s senior vice president of global partnerships. Additionally, the agreement places UFC at the cutting edge of an emerging trend, as the cryptocurrency and blockchain industry continues to soar to new heights.
VeChain Poised For Global Exposure
Partnering with [the company] is a significant boost for VeChain. It brings their brand to a worldwide audience of approximately 900 million TV viewers in 175 countries.
In a groundbreaking move, the blockchain company will gain significant visibility by being featured prominently during UFC events. This will include branding on the famous Octagon mat and digital screens. Moreover, the company will collaborate with UFC to produce content for their digital media, strengthening their position in the combat sports industry.
A Deeper Dive Into The Partnership
In simpler terms, this partnership is more than just having VeChain’s logo shown. Their brand will be deeply integrated into UFC events. As the “official blockchain partner,” VeChain’s logo will be noticeably placed inside the Octagon, the main fighting area of UFC matches. This frequent visual exposure will act as an effective marketing strategy for VeChain, keeping their name fresh in the minds of UFC fans.
UFC athletes will not only represent VeChain through branding and content creation, but they’ll also receive financial rewards through an annual “Brand Ambassador Fund.” This creative strategy utilizes the massive following of UFC fighters to boost VeChain’s visibility and engage with a devoted fanbase.
Not UFC’s First Crypto Dance
UFC has dabbled in the realm of cryptocurrency before. They teamed up with top crypto exchange Crypto.com, leading to fans receiving rewards in Bitcoin. Moreover, UFC joined hands with NFT pioneer Dapper Labs, resulting in the creation and sale of officially licensed NFTs.
UFC’s openness to adopting novel techs and discovering fresh income sources is evident in these projects, as they navigate the constantly changing financial world.
This collaboration represents a significant milestone in the merging of the world of professional sports and blockchain technology. Through its association with UFC’s enormous global following, VeChain stands to boost its visibility while simultaneously informing UFC fans about the potential benefits of using blockchain technology.
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2024-04-13 08:11