Hold on to your wallets, folks! Cloudflare has teamed up with the big boys-Visa, Mastercard, and American Express-to craft an authentication layer for the brave new world of “agentic commerce.” What’s that, you ask? Oh, just autonomous AI shopping agents that will shop, pay, and make your life easier while blocking those pesky bots from ruining the party.
Visa’s Intelligent Commerce & Mastercard’s Agent Pay: It’s Getting Real
Cloudflare spilled the beans that this collaboration will introduce Web Bot Auth, a fancy protocol that lets AI bots and agents prove they’re who they say they are. And guess who’s in on the action? Visa is co-developing a super secret Trusted Agent Protocol to make sure everything’s legit, which will slot perfectly into Visa Intelligent Commerce. Talk about a VIP access pass for bots!
Mastercard will be the next to join the AI party by integrating Web Bot Auth into Mastercard Agent Pay, while American Express is getting all the bots in line with their own agentic commerce program. Sounds like we’ll soon have AI agents paying at the register, and they’ll even be able to use credit, debit, AND crypto. We’re officially in the future, people.
“The future of commerce is agentic, and Cloudflare is building the trusted foundation for it,” said Stephanie Cohen, Cloudflare’s chief strategy officer. Not sure about you, but I’m just here for the convenience and bots doing my shopping while I sip coffee. ☕
Visa is also pretty excited about this. Apparently, they’re on a mission to find the perfect balance between fraud control and customer satisfaction. “As AI agents start paying for your groceries, we’re introducing a whole new era of commerce,” said Jack Forestell, Visa’s big shot. Finally, no more bots sneaking in! Everyone can play nice.
Mastercard thinks this whole “agent” thing will smooth out your shopping experience. “If the agent is trustworthy, then we’re golden,” said Jorn Lambert, Mastercard’s head honcho. It’s like having a trustworthy friend who always knows where the best deals are-without the drama.
American Express? Well, they’re all about safety and trust. “We’ll be using Cloudflare’s Web Bot Auth to make sure agents are legit,” said Luke Gebb from American Express. So, no worries about rogue bots charging up your card for a shopping spree in the digital wild west. Phew!
Cloudflare also mentioned that other big names like Adyen, Checkout.com, Circle, Fiserv, Microsoft, and Shopify are all lending a hand to refine this protocol. Basically, it’s an all-star lineup to make sure agent-to-merchant connections are smoother than your favorite shopping app.
FAQ 🧭
- What is agentic commerce?
Agentic commerce is when AI bots do the shopping for you, from picking products to paying for them. Don’t worry, your shopping cart is in good hands. - How does Web Bot Auth fit into this?
Web Bot Auth is the gatekeeper. It makes sure AI agents are the real deal and not just a bunch of bots trying to sneak in. No fakes allowed! - Which payment networks are involved?
Visa, Mastercard, and American Express are all in on the action. They’re making sure AI agents can shop with no problems. Teamwork makes the dream work! - Who else is participating?
A lot of big names like Adyen, Circle, Microsoft, and Shopify are also giving feedback. This is one big AI-powered shopping revolution.
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2025-10-15 17:04