Visa has decided that the future of money is not just digital, but also… stable. Or maybe it’s just a very serious game of Jenga with financial systems. 🤯
Visa: The Future of Payments, Now with More Jargon and Less Clarity 🧠
Visa (NYSE: V), a global digital payments leader, has expanded its advisory capabilities as demand for stablecoins grows across global payments. The company announced the launch of its Stablecoins Advisory Practice on Dec. 15 to help banks, fintechs, merchants, and enterprises develop strategies and implement stablecoin-based solutions. 🤷♂️
The announcement states:
The new value-added service offering by Visa Consulting & Analytics (VCA) provides actionable insights and recommendations to guide banks, fintechs, merchants, and businesses of all sizes on market fit, strategy, and implementation. 🤓
The Stablecoins Advisory Practice operates within Visa Consulting & Analytics and targets organizations seeking to evaluate stablecoins as part of evolving payment and treasury operations. With stablecoin market capitalization surpassing $300 billion, Visa reported that its settlement volume tied to stablecoins reached a $3.5 billion annualized run rate as of Nov. 30. The advisory initiative is positioned to support clients across varying stages of adoption, from early assessment to execution, as interest accelerates in blockchain-based payment infrastructure. 🚀
The payments giant further described:
The Stablecoins Advisory Practice offers a suite of services designed to guide strategy and implementation amid the growing prevalence and stability of stablecoins infrastructure and emerging regulatory standards. 📜
Visa explained that the practice draws on a global network of consultants, data scientists, and product experts to deliver stablecoin education and market trend programs, strategy development and market entry planning, use case sizing, go-to-market planning, and technology enablement for integration. 🤖
The effort builds on Visa’s broader blockchain activities, including its early USDC settlement pilot, more than 130 stablecoin-linked card issuing programs across over 40 countries, and Visa Direct pilots that enable qualified businesses in certain jurisdictions to pre-fund cross-border payments using stablecoins and send payouts directly to digital wallets. Visa positioned the advisory practice as part of its long-term approach to modernizing global payments while enabling clients to engage with stablecoins in a structured and informed manner. 🔄
FAQ ⏰
- What is Visa’s Stablecoins Advisory Practice?
It is a Visa Consulting & Analytics service that helps organizations evaluate and implement stablecoin-based payment solutions. 🤝 - Why is Visa expanding into stablecoin advisory services?
Demand for stablecoins in global payments is growing rapidly as market capitalization surpasses $250 billion. 📈 - How much stablecoin settlement volume has Visa processed?
Visa reported a $3.5 billion annualized stablecoin settlement run rate as of Nov. 30. 📊 - What stablecoin initiatives has Visa already launched?
Visa has rolled out USDC settlement pilots, stablecoin-linked cards, and Visa Direct cross-border payment programs. 🚀
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2025-12-16 06:58