Who’s the Hawk Tuah Girl and Why Is She Popular?

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As a researcher with over two decades of experience in studying internet culture and its impact on society, I find myself constantly amazed by the unpredictable twists and turns that this digital landscape presents. The story of Hailey Welch, or as she’s more famously known, the Hawk Tuah Girl, is a perfect example of how the viral meme economy can catapult an individual from obscurity to stardom, and in her case, into the highly volatile world of cryptocurrency.

Even before ruling the crypto industry, memes have been ruling the internet. Most of the time, these memes are random, meaningless, and funny, which interests people. One such meme is about the Hawk Tuah Girl, who is popular on the internet and now in the crypto industry, but for controversial reasons. This strangely nicknamed girl is gaining a lot of hate for her involvement with the Hawk Coin, a Solana memecoin, and here is the whole story.

Who is The Hawk Tuah Girl, Hailey Welch?

Hailey Welch has gained widespread fame on the internet under the name ‘Hawk Tuah Girl’, due to a humorous video clip of hers going viral. In this nine-second clip from street interviews, she humorously discussed giving a hawk the nickname ‘Tuah’ and spitting on it during blowjobs. The phrase ‘You gotta give ’em that hawk touch and spit on that thang’ became a popular internet meme, spreading across all major social media platforms. As a result of her sudden popularity within just six months, she now markets merchandise with her catchphrase, hosts a podcast called Talk Tuah, develops a dating app named Pookie Tool, and has many other ventures to her name.

Hailey Welch, barely in her twenties, is a vibrant figure who’s very active on social media platforms such as Instagram (2.6M followers), TikTok (1.8M followers), and X (424.5k followers). Her infectious ‘I-can-do-anything’ spirit has kept her in the limelight, even leading her to venture into the crypto world. The introduction of the HAWK Memecoin was a step in this direction; however, its launch didn’t go as smoothly as planned.

Rise of The Hawk Tuah Memecoin

In early December 2024, Hailey Welch unveiled a memecoin on the Solana platform, called HAWK. This digital currency quickly became a sensation in the cryptocurrency world, amassing a market value of half a billion dollars within mere hours of its launch. In an interview with Fortune, Hawk Tuah Girl disclosed that she introduced the Hawk Tuah Memecoin as a means to foster connections with her community. Crucially, she emphasized that this was not merely a money-making scheme.

Hawk is live!!!

HAWKThXRcNL9ZGZKqgUXLm4W8tnRZ7U6MVdEepSutj34

— Haliey Welch (@HalieyWelchX) December 4, 2024

Furthermore, her strong influence and desire to alter public perceptions regarding cryptocurrency propelled the token to its All-Time High (ATH) of $0.00004028, which had a market capitalization of $500 million. The internet buzzed with this news, and it was primarily her supporters who drove up the value of the HAWK Coin. However, this surge in popularity also sparked legal concerns about her.

Memecoin Scam & HAWK Coin Controversy

remarkably, the market capitalization of HAWK coin escalated to a staggering $490 million before plummeting to just $60 million in a mere 20 minutes; over the next three hours, the value of HAWK dropped an astounding 91%, causing significant losses for investors. The sudden growth and crash of the Hawk Tuah Girl memecoin within a few hours has sparked allegations that it was a scam or rug pull, similar to other memecoins. One crypto trader suffered a devastating loss of $1.4 million in just 20 minutes as he purchased when the token was high but saw its value collapse almost instantly. Another investor lost his entire life savings and the funds set aside for his children’s college education.

In this, a popular YouTube investigator, Coffeezilla, interacted with Hailey Welch and her team over an X live and concluded this as a scam. The Youtuber revealed that the Hawk Tuah memecoin had a presale, in which they had sold a large supply of the tokens, and the same buyers sold their tokens when the token reached high, leading to the memecoin crash.

Can yall stop these insane headlines.
She didn’t rug for 500M and she didn’t profit $50M. FFS.

A portion of several million tokens were pre-sold to “strategic advisors” who subsequently resold them prematurely.

— Coffeezilla (@coffeebreak_YT) December 6, 2024

Essentially, he strongly criticized the economic model of the token, labeling it as fraudulent. He pointed out that the team had accumulated approximately $2.8 million in profits from high trading fees. This criticism was echoed by other analysts who arrived at similar conclusions. What’s more concerning is that 96% of Hawk Coin supply is concentrated within a single group, and out of the initial 285 buyers, 89 wallets sold all their Hawk Tuah Girl’s memecoin. This massive sell-off could potentially trigger a market crash.

HAWK Tuah Girl Denied The Insider Trading, Leaving Investors Helpless

Following the allegations of a memecoin scam, HAWK Tuah Girl asserted on her social media platform that there was no insider trading and no Key Opinion Leader (KOL) received any free tokens. Despite this statement, investors remained unconvinced due to heavy selling following the token launch. Later, Hailey Welch and the team held a live session, engaging with people and attributing the crash of Hawk Coin to snipers, while denying the claim of insider trading.

Nevertheless, the community expresses strong disapproval over the incident, as analysts such as Coffeezilla continue to challenge the meme coin team regarding potential rug pull scam claims. Interestingly, this is not an isolated case, as influencers have faced accusations like these before. For instance, renowned YouTuber Mr. Beast was once implicated in a crypto scam allegation.

Final Thoughts

Hailey Welch, who started as an ordinary citizen, transformed into a social media phenomenon over six months through her street interviews about what can drive men mad. Her response went viral, leading to millions of followers and the nickname Hawk Tuah Girl. Now, she’s a thriving influencer with several ventures under her belt. However, her latest endeavor in cryptocurrency has stirred controversy and legal risks. Upon launching her Solana memecoin, it quickly plummeted, causing significant losses for investors. Financial analysts are now investigating potential insider trading and a rug pull of the HAWK coin.

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2024-12-12 15:16