Why Your Crypto PR Strategy Needs a Wake-Up Call During a Market Slowdown

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Some folks believe that when the crypto market starts cooling off, it’s time to hit the snooze button on your PR efforts. Well, it’s time to break out the coffee because this idea is as misguided as thinking a HODLer can go 5 minutes without checking prices. The truth is, crypto winters are *exactly* the time for ramping up your brand’s visibility. While the developers are huddled up in their dark caves, creating the next big thing (good for them), the smart players are using this time to build credibility, and guess what? They’ll come out ahead when the market heats up again. And, let’s face it, it always does.

Now, some of you might be shaking your heads, muttering “But pushing PR during a downturn is tone-deaf!” Well, that’s cute. There are others who might think that it’s all just unnecessary noise while product development should be the only priority. But here’s the kicker: visibility isn’t vanity. It’s strategy. And in slower markets? Getting noticed is easier than finding a plot twist in a soap opera.

Slower News, Hungrier Journalists

As the crypto market takes a nap, so does everything that revolves around it, including newsrooms. With fewer stories of “Exploding Bitcoin” (nope, that’s not happening), journalists are looking for something juicy that goes beyond the usual price fluctuations. Bitcoin isn’t about to hit a new all-time high anytime soon, and even the altcoins are catching up on some well-deserved shut-eye.

So, when the noise dies down, the media actually has time to look for stories that matter. Enter stage right: innovation. Strong projects finally get the chance to shine, rather than getting drowned out by the latest crypto drama. (Phew! No more drama for now.)

Small News = Big News in a Bear Market

Here’s a fun little secret—during a bull run, a $10 million funding round barely turns a head. Why? Because everyone’s swimming in money, my friend. In fact, one crypto media powerhouse once casually mentioned that their minimum threshold for covering funding news was $10 million (unless it’s something truly extraordinary, like a sudden appearance by a flying pig). But, in a bear market? Oh, that same outlet might just perk up for a much smaller sum—like $5 million. Heck, even a $1.4 million seed round might spark some interest.

Take the example of Lyzi, a crypto payment hub. They raised a modest $1.4 million, and voilà! Suddenly, they’re the talk of the town. It’s a masterstroke in PR. While everyone else is hibernating, Lyzi is waving its arms and shouting, “Hey, we’re still here! We’re still building! Don’t forget about us!” Trust me, this kind of strategy works. The best part? Big players like CoinDesk might just pick it up. When the market’s in a slump, this is the golden time to grab attention.

Pick Up the Mic When No One Else is Talking

Now’s your chance to get heard. When the crypto industry goes silent, and journalists are starved for content, they’ll be looking for expert commentary. If you step up, you’re instantly positioned as an authority in the space. That’s right, when the bull market comes galloping back, the journalist will be knocking on *your* door, not the other way around.

So, when that knock comes, don’t just stand there like a deer in headlights. Hire a good PR firm, but also have the confidence to take the stage yourself. The spotlight is yours for the taking. (And yes, I promise you won’t trip over the mic.)

Execution Still Matters

One thing you should *not* do: mindlessly churn out press releases for the sake of it. Timing is everything, my friend. Be strategic. Don’t go head-to-head with the latest tech conference or holiday season. And please, for the love of crypto, don’t just brag about your product. Use this time to show your resilience and the real value you bring to the table.

Also, use these bear market blues to start building a solid digital presence. Get some media coverage in reputable crypto outlets. People, investors, and potential partners are *definitely* going to Google you. Make sure they find something worth reading. (That’s your PR working in the background. Trust it.)

The Real Bottom Line

Let’s wrap this up. Crypto PR during a market slowdown isn’t about hyping up something that doesn’t deserve attention. It’s about showing the world that you’re the player who can endure the storm. It’s about positioning your brand as the one that can weather the crypto blizzards. When the market recovers (and it will), you’ll be the one holding the golden ticket. Think long-term, think smart, and think about the message you want to send. PR during a bear market isn’t a chore—it’s a brilliant strategy.

So, next time you consider taking a nap during a downturn, think again. The best PR opportunities are out there, waiting for you to grab them. Don’t sit on the sidelines. When everyone else is silent, that’s when you should be making noise. 🥳

Afik Rechler

Afik Rechler is the co-founder and co-CEO of Chainstory, a crypto PR agency that actually knows how to get things done. Afik’s been in the crypto world since 2016, helping blockchain businesses make their mark. You could say he’s the man behind the curtain… except, you know, not really hiding.

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2025-04-26 13:40