Yuga Labs Announces Restructuring, Plans to Lay Off Staff

As a crypto investor with experience in the NFT market, I’ve been closely following Yuga Labs and the developments surrounding their restructuring. Having witnessed the rapid growth of the company since its inception, it’s not surprising to see that they are now facing the challenges of scaling back and refocusing on their core objectives.


Yuga Labs, the creator of the Bored Ape Yacht Club NFTs, has declared a company restructuring. This announcement was released by Greg Solano, the co-founder of the firm and the newly returned CEO, through a string of posts that he shared both on Twitter and on the company Slack. 

According to Solano’s perspective, the goal is to restore Yuga Labs to its founding essence and manageable team size, with a priority on adhering to crypto-specific values. This transition is being initiated as Yuga Labs strives to reclaim its status as an innovative industry leader in the rapidly evolving digital asset marketplace.

Details of the Yuga Labs Layoffs

Another round of layoffs is expected as part of the company’s restructuring plan, following the cuts made last October. The exact number of positions to be eliminated has yet to be announced, but this decision forms part of a larger initiative to streamline operations and enhance efficiency.

Today has been a particularly challenging day for me, GM. I’m deeply committed to revitalizing our organization and returning it to its core values. This path requires making tough choices, and the most difficult one so far has been letting go of some exceptionally skilled team members. Here is the message I shared with the team this morning:

— Garga.eth (Greg Solano) (@CryptoGarga) April 26, 2024

Solano’s initiative reflects the company’s founder’s longing to return to its humble beginnings, when it was a compact team capable of making swift decisions and taking effective actions. The aim is to simplify complexities that have arisen due to expansion and focus on crucial projects aligned with the company’s fundamental goals.

Challenges and Adjustments in Strategy

After experiencing rapid expansion and reaching a $4 billion valuation by raising $450 million in March 2022, Yuga Labs now faces market shifts that necessitate restructuring. The decline in ApeCoin’s value and the overall bearish trend in the NFT market have worsened this situation.

The company’s daring initiative in the gaming industry, named Otherside, encountered setbacks and unfavorable feedback, resulting in a shift in their approach.

Based on Solano’s latest communications, it seems that the expansion of the business over time has led to a watering down of the company’s original creative spirit, buried under intricate corporate protocols.

The preeminence of planning over execution is evident in Yuga Labs, a trend that Solano aims to rectify through the ongoing reorganization. To achieve this, the company intends to shed some of its wider objectives and peripheral projects, such as the disposal of specific gaming IPs. Instead, Yuga Labs will focus on their primary areas, which are anticipated to drive future expansion, without being encumbered by an excessively complex operational setup.

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2024-04-27 00:10