Bungie’s Next Game Might Be Delayed As Marketing Plans Said To Be Canceled

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Summary

  • Sony might delay Marathon’s release due to art theft backlash and lack of marketing plans.
  • Bungie is facing challenges with the upcoming game Marathon, including mixed feedback from alpha testing.
  • As of now, Marathon is slated for a September release, but Sony’s lack of marketing could impact the launch.

Just last month, Bungie officially announced the release date for their upcoming non-Destiny project, and that’s slated for September.

Unfortunately, following the release of Marathon, things took a turn for the worse both for the studio and the game. Player feedback from the closed alpha wasn’t particularly positive, and there was even a problem involving plagiarized art that required a statement from the studio to try to quell the backlash.

The latest report about the game seems to indicate Sony might be delaying the extraction shooter.

According to the Sacred Symbols podcast (via TheGamePost), Colin Moriarty mentioned that according to someone knowledgeable about marketing strategies in another market, Sony has decided not to invest in paid promotions for Marathon. This source finds it peculiar since it’s unusual for a game of this stature not to have such marketing initiatives.

According to someone with knowledge about marketing strategies in a crucial international market, there are no current intentions to invest in paid advertising for Marathon. It’s unclear whether this decision was influenced by recent events or if it was part of the original plan. Regardless, this move is seen as quite unusual for a game of such prominence.

Considering Moriarty didn’t explicitly mention a delay, but taking into account the art theft incident that Bungie is reviewing to disconnect any related assets, the mixed reactions from the closed test, and now this latest development – it seems challenging for Sony to stick with its September release date.

Indeed, there’s still plenty of time until September arrives, which means Bunge might be able to make improvements within this period. However, it’s important to acknowledge that the situation seems challenging, much like climbing a steep hill.

So far, Sony, with the publication of Marathon, hasn’t spoken about the art assets concern or suggested a shift in the game’s release date.

It’s been buzzed that the company might be organizing a fresh State of Play event in June. If any updates about it surface, or if Bungie decides to postpone Marathon, we’ll make sure to share it with you here on TopMob. For the moment, Marathon is scheduled for launch on September 23, 2025 across PS5, Xbox Series X|S, and PC platforms. We’re eagerly awaiting any developments!

Should we consider postponing Marathon due to the negative publicity it has been receiving lately, or does any kind of attention ultimately lead to positive outcomes?

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2025-05-26 01:08