
Itch.io, though not as widely known as Steam, is a vital platform for independent game developers. It’s especially popular with creators who want to offer games for free and keep the technical side simple. Several successful games, like Doki Doki Literature Club, Vampire Survivors, Buckshot Roulette, Friday Night Funkin’, and even an early build of Celeste, first gained traction on Itch.io. Horror games consistently perform well there, and the recently released free demo of Don’t Stop in Red Wood is expected to further increase the platform’s popularity among indie game enthusiasts.