Sony CEO Hiroki Totoki thinks artificial intelligence will be a big help with future PlayStation games. He recently shared this during a company meeting, but also emphasized that Sony will be careful about how they use AI, wanting to keep the creative and personal side of game development strong.
Sony has been investigating how to use artificial intelligence in PlayStation games for roughly ten years, according to their patent filings. They’ve also been building their AI capabilities by purchasing machine learning companies, with their latest acquisition happening in spring 2026.
Sony President and CEO Acknowledges AI as a ‘Powerful Tool’
I was really interested to hear what Sony’s CEO, Hiroki Totoki, had to say on their earnings call recently. He talked a lot about AI, and it was cool to hear him emphasize that they don’t see it as something that will replace artists and creators. Instead, he described AI as a way to boost human creativity and open up a ton of exciting new opportunities – basically, a tool to help us imagine and create even more!
AI Will Support PlayStation’s Entertainment Mission, Exec Says
According to Sony executives, AI’s impact on gaming and entertainment won’t just be about making things faster or cheaper. Totoki explained that AI could unlock entirely new possibilities, allowing for projects that were previously too ambitious to attempt. Hideaki Nishino, CEO of PlayStation, echoed this sentiment, calling AI a valuable asset that will help PlayStation continue to deliver a top-tier experience for both gamers and creators.
During an investor call, Sony’s Hiroki Totoki discussed the current challenges with memory chip costs and how they might affect the PlayStation 6. He confirmed that Sony is actively developing the next PlayStation, but the price and release date haven’t been decided yet. Totoki stated that fluctuating memory prices are a concern, and Sony is watching the situation closely. Interestingly, he also hinted that Sony is exploring different ways to sell the PS6, depending on future market conditions, though he didn’t provide details. The PS6 is expected to build on Sony’s advancements in AI-powered gaming, and it will likely include dedicated hardware to enhance graphics through technologies like upscaling and image reconstruction.
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Sony is expanding its artificial intelligence efforts beyond gaming and into various other fields. This commitment was recently demonstrated by its purchase of Cinemersive Labs, a UK company that uses AI to turn regular images into 3D content for virtual and augmented reality. The acquisition, completed in early April 2026 for an undisclosed amount, integrated Cinemersive Labs into Sony’s Visual Computing Group.
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2026-05-09 20:05