New Xbox Boss Could Be Planning Big Game Pass Price Changes

Microsoft’s gaming division is heading in a new direction following the retirement of longtime leader Phil Spencer, who envisioned a future where gaming wasn’t tied to specific consoles. CEO Satya Nadella unexpectedly appointed Asha Sharma to run the $24 billion business. Sharma’s background is different from Spencer’s; she comes from companies like Meta and Instacart and most recently worked on AI projects at Microsoft. This choice worried some dedicated fans and industry experts, who feared someone without a gaming background wouldn’t fully grasp what gamers want, and some speculated she might scale back Microsoft’s console business to prioritize artificial intelligence. While Xbox hasn’t been performing as well as Nintendo and Sony lately, it remains an important part of Microsoft’s overall business.






